What is SEO

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SEO in a technical perspective

SEO is an acronym for Search Engine Optimization. So what is Search Engine Optimization? That means search engine optimization. SEO includes many tasks such as optimizing website structure, speed, writing articles, linking, etc. to help your website be highly appreciated by Google and ranked in the top search results.

In fact, there are many search engines such as Google, Yahoo, Yandex, Bing, etc. However, based on Similarweb's latest 2022 statistics, each month this giant Google "receives" more than 89.3 billion searches. access every month . Therefore, it is easy to understand that this is a popular platform that when it comes to SEO, everyone understands it as SEO on Google.

What is Google SEO? Simply do all the optimization work so that the website or keyword is at the top of Google. This top is the first 10 positions on the first page of search results. And of course, they come entirely from customers who actually have a search need, and there will be no need to pay for advertising for you to reach them.

In the technical aspect, Google will have evaluation standards that are regularly updated algorithms. As long as you make an effort to build your website with higher value for visitors than the average, you will easily rank higher than your competitors. Although web SEO takes effort, time, and money, it will bring many great results.

In short, once you understand what website SEO is, or what is web SEO? You will know that

SEO in online business, from a marketing perspective

What is SEO marketing? This is simply the activity of attracting customers to your website by promoting it to the top of keywords that users search for. Website traffic will increase if you build an SEO strategy in the right direction. Thereby increasing more potential customers, contributing to increased revenue for the business.

For example, when something in the house is unfortunately damaged like a TV, the first thing users often do is repair it themselves, or search for keywords related to "how to fix TV + problem". If there is a case where the TV is seriously damaged and beyond their ability, they will now look to professional units, the keyword at this time will be "TV repair service at home".

Therefore, for companies providing TV repair services, if they carefully research the user's search journey, they will focus on optimizing SEO according to their needs. Bring the website to the top of Google when users search. This helps increase opportunities to reach potential customers and increase online revenue.

To meet customer information, you must expand keywords when SEOing to topics related to products and services. Don't just focus on the main sales keywords because customers have a lot of search needs.

For example, in the TV repair service example above, you can deploy a variety of keywords as follows:

  • Sony TV screen has stripes
  • Sony TV screen is dark
  • Repair broken TV
  • Samsung TV screen has streaks
  • Samsung TV screen is dark

So, what is SEO in marketing? If viewed from the perspective of online business, SEO helps increase opportunities to reach customers by providing messages (branding or sales) to the exact target customers and meeting their information needs. find.

The effective role of SEO for websites today

SEO helps increase potential customers

Consumers always make queries on search engines when they need to make a purchase or find information related to products and services. Therefore, if your website is not present on Google search pages, you are likely to lose a large number of potential customers.

SEO helps increase brand awareness

If doing traditional offline business, the business will have many potential customers when placing the store in a street front location, a beautiful location with many passersby. When doing business online, the higher you rank in the search engine rankings, the more customers you will attract interested in the products, industries, and services you are providing.

Being "top" on search rankings helps customers easily find you when they need you. Over time, you become more "familiar" and present in their minds. This is an effective way to turn yourself into a brand that is popular with consumers on the Internet.

SEO helps optimize the cost of reaching customers

Compared to advertising or other methods of reaching customers, performing SEO helps you save quite a bit of money. With a successful SEO strategy, your website will have thousands of visits every day.

For example, running Google ads is a form of paid advertising so that keywords are at the top of search results. This result will only be maintained when you continuously pour money into advertising every day. After turning off ads, 100% of websites will be removed from Google search results.

On the contrary, SEO is a natural, free and extremely durable technique. While it will take several months for SEO to climb to the top of the first page, once established, your website rankings can stay at the top for years.

SEO helps businesses understand customers better

The most important problem when doing SEO for a website is to bring useful information and answer the needs of target customers. To do this, you need to spend time and effort researching customers' desires, behaviors, preferences, etc. to provide information to meet their needs. This process takes a lot of time and effort but helps you understand your customers better.

Which fields should implement the SEO Website?

SEO is a necessary activity for all businesses that want to reach customers through search engines. Regardless of what business you do, what size it is,... just owning a website with useful content is enough for you to do SEO.

However, it is also necessary to look broadly at the business plan as a whole, because not every industry, product or company size can implement SEO. Basically, SEO is a long-term strategy, at least the first 3 months are the foundation building phase, from 6 to 12 months, if properly optimized, there will be clear growth.

Some professions that should do SEO are:

  • Construction and renovation of houses
  • Interior design and construction
  • Building materials
  • Interior and exterior products
  • Electronics and household appliances industry
  • Family & home services: air conditioning repair, clogged drain cleaning, home maid, house cleaning, tutoring, full house moving,...
  • Restaurants, hotels, homestays -> focus on Local SEO and branding
  • Pet services
  • Legal consulting services
  • English centers, skills training centers

Some cases where SEO will not be suitable for businesses:

  • The industry has small profit margins, focusing on retail customers. For example, agricultural products and frozen foods, etc.
  • New products, not yet known to many people to search on Google. For example, users will search for “multi-purpose backpack”, not “backpack with seat base” if this is a new solution and has never been promoted in mass media.
  • Products are not fixed and may change at short notice.
  • Your company needs marketing methods that bring early results to quickly recover sales capital.