What is Online Marketing

Reach the right target customers

Through Online Marketing advertising , businesses can design strategies that focus on potential customers. Besides, online advertising also helps businesses identify customers with high conversion potential, making their online advertising campaigns more effective.

Helps businesses research specific behaviors

Online advertising helps businesses research customer behavior including: customers' preferences, habits, needs, insights,... through their interactions on advertising samples. Not only that, businesses can also track the effectiveness of advertising through the number of clicks, number of visits, and number of impressions of online ads on the Internet.

High flexibility

Businesses can monitor advertising campaigns in real time to be able to come up with timely solutions. If your advertising is not effective, you can quickly change and adjust your plan to make the campaign run more smoothly.

Huge interoperability

You can take advantage of online advertising tools to connect with potential customers and introduce your business's products professionally. Customers can interact directly with businesses through the online chat box or leave contact information for support and advice.

Cost savings

Compared to traditional forms of advertising, online advertising brings cost-saving benefits to businesses. This type of advertising is suitable for all budgets, from large to small. You can easily control advertising costs more effectively. In addition, online advertising allows a business's advertising information to operate continuously, unlike other types of advertising that only appear for a certain period of time.

Social Media Advertising – Social network advertising

Advertising on social networks is a popular and diverse form of online advertising. Each business can create its own page on social networks and provide information about its business products and services. Thereby, businesses can use discount programs, incentives or event information to attract customers' attention on social networks. This will help strengthen brand recognition and attract more potential customers to the business. Currently, two platforms that effectively support Social Media Advertising businesses are Tiktok and Facebook.

Search Ads – Search ads

Search advertising (SEM) is a form of advertising that appears with search results on Google or other platforms when customers search for related keywords. This is a way for businesses to reach customers according to their needs, bringing high trust. The main goal of businesses is to optimize and ensure their website has high rankings on search engines with target keywords, thereby effectively reaching the right customers.

Online Marketing advertising on Google is considered a form of online communication that should be given top priority. This method originates from users' habits of searching for products on the Internet. Accordingly, advertisers will pay through agents or directly to have their services displayed in priority positions through related keywords. At the same time, you can filter viewer groups by demographics: Age, gender, address, etc. Thanks to that, businesses can easily target the right target customer group. Increase marketing efficiency and effectively track and analyze each keyword to control the campaign and build a better brand.

Online Marketing advertising on Google is divided into 2 main types:

Method	Detail
Google Adwords	This commercial service is provided by Google for people who want to promote services, products or brands. Users will have to pay for the ad to be displayed or clicked on. It appears in priority positions on search results pages, websites that Google links to through the relevant keyword set that the business chooses.
SEO	SEO is the acronym for Search Engine Optimization or search engine optimization. The above process helps improve text content and website structure with the purpose of improving ranking position, bringing the website to the top 10 position in Search Engine results pages.

Online Marketing advertising can accurately reach target customers and groups with extremely high needs. However, this form approaches users in a passive position. Therefore, administrators need to come up with a really tight strategy, combined with the actual situation.

Display Ads – Display ads

Display advertising is a form of advertising that appears on websites and social networks related to the content you are sharing. Businesses will use images, logos, text, banners, flash, videos,... to run display ads. The main tool for businesses to identify potential customers is cookies. Thanks to the use of cookies, businesses can collect information about users' needs and interests, thereby creating appropriate advertising content. In addition, businesses can also use display advertising based on geographical location. Each user will have a unique IP address, helping businesses determine the location of potential customers and display ads appropriate to that area.

Rich Media Ads – Video Advertising

Rich Media Ads has become a prominent online advertising trend in recent years. This form is favored by many people because it is lively, attractive and brings a feeling of closeness to customers through stories, videos and music related to the product or brand, with a clear and unique message. attractive.

Rich Media Ads are published and shared on many platforms such as Youtube, Facebook, and websites on search engines.

Banner Ads

This is a form of online advertising on websites. In particular, the banner position is placed with the appropriate size to introduce messages, images, etc. about the business's products and services to attract customers' attention.

When customers become interested, they will click on the advertising banner and be redirected to the business's website with full information about the products and services that customers are interested in. This helps customers access and learn about the business conveniently and quickly.

In-app Advertising

In App advertising on mobile applications is an increasingly popular form of advertising in the field of online advertising. In-app Advertising helps businesses reach and convey their messages to users more quickly and accurately, while also helping to save costs.

Currently, reputable e-commerce platforms have integrated applications into their business operations to enhance customer experience. This not only helps create a reputation for the business but is also highly effective in increasing revenue.

Email Advertising

Email Advertising is a way of using email to introduce products and services to a group of potential customers that a business wants to attract. This is an effective marketing strategy that helps increase lead and conversion rates, thereby maintaining an effective relationship with the target audience in the long run.

However, a major limitation of promotional emails is that many messages can be sent to the Spam box, leading to customers ignoring the content of the email.

Digital Signage

Digital signage is a form of displaying information and advertising on LCD or LED screens in public locations, showrooms and retail stores. Digital Signage uses screen technology combined with the Internet to provide vivid and intuitive information, capable of attracting and strongly impacting customer experience.

Digital Signage displays diverse content such as moving images, advertising clips, web pages, weather data, restaurant menus or simply text messages.

Use methods that are appropriate for your business

In fact, not all marketing methods are suitable for your company. To decide which Marketing channel to use, you need to consider factors such as: Business positioning, timing, market, business type, etc. At each stage there will be different changes, because online advertising forms are also constantly updated and changed. Thus, reaching potential customers will be more effective, reducing virtual costs.

Choose the right niche

Before implementing Online Marketing advertising, we need to research carefully to choose the right niche. If you own a small business, choose to go into the alley, instead of walking on the main road because you may encounter fierce competition and clash with the "big guys".

According to experts, websites with large budgets and high ratings automatically rise to the top of searches. Confronting the industry's tycoons of course brings no results because the difference is too great. Therefore, find your own path, identify market niches, keywords and content to better reach customers.

Meticulous plan for each campaign

Building Online Marketing advertising will be divided into many small campaigns with different goals, budgets, and time. For example, in 6 months how many visits, interactions, etc. do you want to achieve?

The first step in optimization is to carefully calculate your financial resources. Whether the program is large or small, it requires systematic and specific planning. The most important thing is to determine detailed goals and allocate resources accordingly.

Specific results can be measured

At the end of each campaign, the person in charge of Online Marketing advertising for the business must measure effectiveness. Through statistical data, they will compare with previously established goals. All information should be quantified with exact numbers so that it can be evaluated objectively at a certain point in time. You will determine which promotional channels to focus on. Besides, the company also draws experience to help future projects achieve better results.