What is Digital Marketing

5 types of digital marketing

Digital marketers connect with potential customers through different channels. The following digital marketing channels, used by small companies and big businesses alike, remain among the most popular and impactful used today.

Search engine optimization (SEO) and search engine marketing (SEM)

Search engine optimization (SEO) is a technique that seeks to improve the ranking of online material on search engines such as Google or Bing. If you have ever searched for something on Google, you've likely noticed that even the simple search can yield millions of results. Yet, you probably rarely go past the first few suggestions, let alone the next page.

In such a highly crowded space, digital marketers use SEO marketing to ensure that potential customers actually find their products or services online. Generally, SEO marketing targets organic search terms, meaningful marketers create content that naturally aligns with and ranks for top search terms related to their product. Search engine marketing (SEM) strategies typically incorporate both organic and paid media, such as buying ads on Google.

Some common ways to go about SEO include:

• Creating quality content that meets searcher intent
• Using keywords to help search engines identify relevant material
• Using long-tail keywords (specific phrases that searchers use) to help content reach its target audience
• Ensuring that content loads quickly and is compatible with mobile devices

Content marketing

Content marketing connects with target audiences through original content, such as blogs, articles, and newsletters. It is often used to raise brand awareness through material that appeals to a particular audience.

Content marketing connects with target audiences through original content, such as blogs, articles, and newsletters. It is often used to raise brand awareness through material that appeals to a particular audience.

• Informative articles and blog posts
• Original videos
• Podcasts
• Newsletters (like Substack, Medium, or LinkedIn)

Email marketing

Marketers send out timely emails to large groups of people who have signed up for their contact list to inform potential customers of sales, discounts, and product launches. The impact of email marketing is clear: When used strategically, it can have an average return on investment (ROI) of 4,200 percent for every dollar invested.

Some common examples of email marketing include:

• Timed emails that raise brand awareness during holiday seasons
• Blast emails that inform recipients about upcoming sales events
• Targeted emails that send personalized offers and messages to specific groups on an email list

Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is a digital marketing model that involves an advertiser paying a publisher each time their ads are clicked. Typically, the publisher is a website owner, search engine operator, or social media platforms, such as Facebook or Instagram.

Typical examples of PPC advertising include:

• Banner ads that flank web content on the sides or top of the page
• Social media ads that appear in the feeds of targeted audiences
• Ads that appear when a specific keyword is searched on a search engine, such as Google

Social media marketing

Social media marketing is a form of digital marketing that uses social networks such as Twitter, Instagram, Facebook, and TikTok, to reach customers. It leverages the reach of social media channels with data-driven efforts to reach targeted consumers.

Whether through computers, mobile devices, or mobile apps, social media offers the opportunity to reach a wide—and targeted—audience of possible consumers.

Why should businesses deploy Digital Marketing?

As shared above, Digital Marketing advertising can be deployed through many forms. But not everyone knows why businesses should apply digital marketing. So right here this page will reveal to you the key reason

Modern marketing trends

According to statistics from Digital, the number of Internet users in Vietnam as of June 2021 is nearly 70 million. Every day, they spend nearly 7 hours participating in online activities. Just such a basic number in the country is enough to meet the needs of society at the present time. Although it can affect family relationships, this is fertile ground for businesses to exploit.

The development of Digital Media brings better access to users. If traditional methods are limited in terms of reach, time, etc., then Digital Marketing ads can be solved in the blink of an eye.

Instead of distributing flyers, word of mouth, etc. digital marketing takes advantage of the power of Facebook Advertising, Google Adwords to attract potential customers by geographical location, age, gender, etc. At the same time, you can combine it with LED advertising signs to attract passersby.

Therefore, Digital Marketing is a modern marketing trend that any company or business needs to use. It keeps up with user habits, improves communication efficiency, and optimizes costs.

Easy in management

Managing promotional results when applying traditional marketing takes a lot of time. Accordingly, you have to do statistics for many days, even with Offline Marketing it is quite difficult. But Digital Online Marketing is different, it uses specific channels and measurement methods. This allows Marketers to easily analyze and dissect campaigns in a split second in real time.

Through data obtained from: Shopping behavior, marketing results, conversion rates, etc. Marketers will evaluate to create optimal marketing strategies. Besides, you can also make timely adjustments if any problems arise during the deployment process.

Budget optimization

Compared to traditional marketing, Digital Marketing advertising solves budget problems effectively. You can start with a low cost, even just a few tens of thousands of dong. Specifically, a Facebook Advertising strategy that costs only about 40,000 VND has the opportunity to reach hundreds of potential customers.

Simply put, with online digital marketing, marketers do not need to spend fixed costs such as: renting a location, personnel, printing, etc. Instead, you can easily customize and control financial resources. for each form of advertising.

Can reach more and closer to potential customers

Applying Digital Marketing advertising in development plans helps businesses reach closer to potential customers. Current network platforms from Facebook, Google, Instagram, Twitter,... to have a close connection with each other.

As long as you search for a service keyword on Google, when accessing Facebook you will easily see related ads. That is the magic of digital marketing. Sometimes it makes users feel like they are being "watched". But no, it's all part of Digital's plan. This helps Marketers reach deeper into each user, "chasing" every corner.

Highly interactive

The Internet's superior connectivity cannot be denied. It helps businesses chat and communicate with customers at any time. Thanks to that, marketers can easily grasp the thoughts and wishes of customers to improve the quality of services and products.